Trends
The Spring 2024 Flower Trend Report
From Buttery Yellows to Textured Neutrals, discover the colors and varieties dominating the season.
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The Journal
Stories & Style
Lifestyle
5 Ideas for Modern Table Settings
Transform your dining experience with minimal effort using small bud vases and seasonal stems.
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Flower Care
How to Make Cut Roses Last Nine Days
Expert tips from our lead florist on water temperature, stem cutting, and placement to extend the life of your roses.
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